In the context of consumer shopping, which statement about advertising is correct?

The statement that advertising helps build brand awareness is accurate because one of the primary functions of advertising is to create familiarity and recognition of a brand among consumers. This process involves repeated exposure to the brand's name, logo, and messaging, which reinforces the brand's identity in the target audience's mind. Over time, effective advertising campaigns can lead to positive associations and increased loyalty, influencing consumer decisions when they encounter the brand in stores or online.

While advertising may provide some information about products, it is not always a reliable source of comprehensive or entirely accurate information, as it is often designed to highlight the positive attributes of a product while downplaying any negatives. Additionally, while advertising can promote lower prices or special deals, it does not guarantee the lowest prices, as this varies across different retailers and products. Thus, building brand awareness is a fundamental purpose of advertising, making it the correct answer in this context.